Pannon GSM enhances bottom line with Roamware's Traffic Redirection
Pannon GSM Távközlési Zrt, a member of the Telenor Group, is a leading telecommunications operator in Hungary. Serving more than 3.3 million customers, it controls about 34 percent of the Hungarian mobile market with a penetration rate of more than 100 percent. Operating since 1994, Pannon offers consumers, enterprises and SMB customers an ever-expanding range of voice and data services, integrated solutions and multimedia content. In line with its commitment to quality service and technology innovation, Pannon offers the widest mobile broadband (EDGE, 3G, HSDPA) coverage in Hungary.
Challenge
Negotiate lower IOT roaming agreements
Offer customers the best service when roaming
Pannon has actively sought roaming partnerships, currently listing contracts with 335 mobile operators in 133 countries. In early 2005, Pannon recognized an opportunity to maximize its roaming revenue, as well as ensure a positive customer experience. "We wanted to be able to negotiate lower IOT rates with our roaming partners," says Berill Nagy, Roaming Manager with Pannon. "We also wanted to make sure that our customers could access all the services they required when roaming outside our area."
To provide the bargaining power Pannon needed to negotiate lower IOTs and ensure the availability of a full range of services, it had to be able to steer roamers to selected partners.
Solution
Roamware's Traffic Redirection™
Beginning in early 2005, Ms. Nagy led a team that evaluated several traffic steering products. The key selection criteria were that the product had to be proven, and that it could be deployed quickly. Pannon had renegotiated an IOT with a large mobile operator. "It was important for us to begin directing calls to them as quickly as possible," says Ms. Nagy. "We were confident that Roamware could meet our aggressive deployment schedule. In addition, Roamware's Traffic RedirectionT solution offered very good value."
Roamware's Traffic RedirectionT enables mobile operators to proactively influence their outbound roamers' choice of mobile networks when roaming. Operators can direct roamers to their preferred partners, resulting in maximized roaming revenues. The operator can additionally ensure availability of services to specific subscriber segments by directing them to the appropriate network. Seamless access to useful services, both in home and visited partner networks, ensures a smooth user experience for subscribers while they roam. Roamware's Traffic RedirectionT offers flexible implementation, rules-based call steering, subscriber identification, roaming distribution control and roaming partner independence built on a scalable platform architecture.
Pannon deployed Roamware's Traffic RedirectionT in July 2005. "The implementation went according to plan," says Ms. Nagy. "We were able to launch within the time frame we had set, and there were no problems. And it continues to work well for us today."
Benefits
Negotiated better IOT rates with partners
Increased margins
Improved customer satisfaction
Roamware's Traffic RedirectionT has enabled Pannon to more effectively send roamers to preferred partner operators, giving Pannon added power to renegotiate IOT agreements with many of its partners, resulting in significant savings.
Traffic Redirection has also brought higher levels of customer satisfaction to its customers with the ability to direct callers to the best networks.
"With Roamware's Traffic RedirectionT, we have been able to direct our customers to those networks where we can negotiate better IOTs, thereby increasing our margins. We were confident that Roamware could meet our aggressive deployment schedule. In addition, Roamware's Traffic RedirectionT solution offered very good value."
- Berill Nagy, Roaming Manager, Pannon GSM |
Roamware's Traffic RedirectionT has achieved the goals set by Pannon. "With Roamware's Traffic RedirectionT, we have been able to direct our customers to those networks where we can negotiate better IOTs, thereby increasing our margins," says Ms. Nagy. "Return on investment has clearly met our expectations." Pannon customers who travel in other countries are assured of access to the quality and variety of services they need. "Traffic Redirection lets us steer roamers to those networks where the greatest variety of services is available to them," says Ms. Nagy
