With the Messaging portfolio of products, an operator can send "Welcome" and "Bon Voyage" messages to inbound and outbound subscribers and perform advanced messaging based communication with local and roaming subscribers. Roamware’s Messaging platform provides an intelligent and powerful subscriber communication platform as the basis for building and managing strong relationships with subscribers and visitors. Using this platform, operators can compile information from various sources and communicate with the inbound and outbound and local subscribers through SMS messages, with information to drive more effective and productive use of network resources and enhanced customer convenience. The portfolio also provides new avenues for revenue for operators by driving increased usage of roaming and local services.
The platform helps to acquire and retain active subscribers by using Winback and Winover messaging features. Operators can create user awareness of value-added services, prices and other useful information for customers, resulting in loyalty and customer convenience. Voicemail is a key service used by subscribers that allows their callers to leave a voice message if in case the subscribers are not reachable. However most of the times, the callers would not leave a voice message and hence there is no intimation to the subscribers. Roamware’s messaging platform can inform subscribers that people tried to reach them and were not able to (or did not want to) leave a voicemail message for them.