Mobile Operators
• Natural service extension to subscriber base
• Maintained customer loyalty
• New–subscription and transactional revenues sources
• Enhanced returns from existing infrastructure and distribution network
• Streamlined and cost-effective airtime distribution
Financial Institutions
• Cost-effective way to reach new customer segments
• Convenient, ubiquitous and always-on access existing for customers
• Enhanced customer value
• Outsourced mobile enablement of banking
Service Providers
• Increased and new sources of transactional volumes and revenues
• Improved use of agent network
• Expanded customer base, through mobile channel
• Improved ROI on existing infrastructure
• Opportunity to expand scope of services to a complete range of
financial transactions