How do we monitor subscriber experience in real-time?
How do we ensure adequate testing of subscriber experience before launching a local/roaming service?
How do we build subscriber campaigns in real-time based on their profile and usage history?
How do we empower subscribers and keep them informed on tariff and usage?
Mobile operators face tremendous challenges in providing service information to inbound and outbound roamers in a timely manner. Visited operators wish to educate inbound roamers about services like home short codes, MMS, incentive schemes and services. Home operators want to maintain contact with their outbound roaming customers by spreading awareness of roaming rates, services available from different roaming partners and even real-time/ tailored news and event promotions that could be of interest to roamers.Roamers on the other hand are looking for better user experience in terms of Quality of Service and right information on their current location, roaming services and tariff details. A traveler arriving at a new destination is typically unfamiliar with amenities such as restaurants, recreation, lodging, etc. available at the destination. This information can be retrieved by roamers on demand if the visited/home operator provides location based services.
Adding the X-factor to your business involves a combination of simulated subscriber experience testing, intelligent and real-time monitoring, Big Data analytics of large volumes of structured and unstructured data, real-time subscriber response both in terms of problem fixing and new experience creation, proactive information sharing with subscribers and most importantly interactive communication. We call this Subscriber Experience 2.0.
Design a subscriber experience and build it with an intelligent rule-based engine.
Run realistic experience tests in home network and visited network environments with the experience.
Monitor subscriber experience post-service launch from the network and on the handset in real-time.
Interact 1:1 with the subscriber over a variety of topics from promotions to problems.
Create a real time experience for subscribers where they see their issues resolved instantly and see offers tailor-made for their needs being shown to them instantly.